how technology is revolutionizing advertising and the way companies reach consumers Smith, Mike 1966- creator text bibliography nyu 2015 monographic eng

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xiii, 208 p. : ill. ; 24 cm Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future. The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. Mike Smith. Includes bibliographical references and index. Internet advertising Internet marketing Target marketing Publicidad por internet Mercadeo por internet HF 6146 S655t 2015 659.1/11 9780814434994 (hardcover) 0814434991 (hardcover) 140606 20230410115637.0 spa