01673cam a2200337 a 4500003000800000005001700008007000300025008004100028020002400069020001500093035001300108040001800121041000800139042000800147043001200155050002400167082001500191100002600206245004800232250001200280260004500292300005400337504005300391505064700444650003401091650004801125650003401173650004801207651004701255651003301302BJBSDDR20230410115644.0ta110513s2011    caua     bf   001 0 eng    a9780857020857(pbk.)  a0857020854  a16777030  aDLCcDLCbspa  aeng  apcc  ae------14aHF 3497bS943d 201100a330.942231 aSuder, Gabriele G. S.10aDoing business in Europe /cGabriele Suder.  a2nd ed.  aLos Angeles :bSage publications,c2011.  axvii, 452 páginas : bilustraciones ;  c23 cm.  aIncluye referencias bibliográficas e índice.  aThe European business game : the impact of six decades. --
Landmarks of European integration, or how history and politics shape the business environment. --
Enlargement and the theories of integration. --
Institutional players : how the rules and agendas of the European business environment are set. --
Business europeanization. --
The europeanization of a business environment. --
The europeanization of business management. --
Business activity functions in the European environment. --
European economics, finance and funding. --
Marketing in Europe. --
Lobbying the playing field. --
Competing internationally. --
Corporate case studies. 0aBusiness enterpriseszEurope. 0aBusiness enterpriseszEuropevCase studies. 4aEmpresas comerciales zEuropa 4aEmpresas internacionales xAdministración 0aEuropexCommercevHandbooks, manuals, etc. 4aEuropa xComercio vManuales