Suder, Gabriele G. S. creator text bibliography cau Los Angeles Sage publications 2011 2nd ed. monographic eng

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xvii, 452 páginas : ilustraciones ; 23 cm. The European business game : the impact of six decades. -- Landmarks of European integration, or how history and politics shape the business environment. -- Enlargement and the theories of integration. -- Institutional players : how the rules and agendas of the European business environment are set. -- Business europeanization. -- The europeanization of a business environment. -- The europeanization of business management. -- Business activity functions in the European environment. -- European economics, finance and funding. -- Marketing in Europe. -- Lobbying the playing field. -- Competing internationally. -- Corporate case studies. Gabriele Suder. Incluye referencias bibliográficas e índice. e------ Business enterprises Europe Business enterprises Europe Case studies Empresas comerciales Europa Empresas internacionales Administración Europe Commerce Handbooks, manuals, etc Europa Comercio Manuales HF 3497 S943d 2011 330.94 9780857020857(pbk.) 0857020854 DLC 110513 20230410115644.0 spa