TY  - BOOK
AU  - Suder,Gabriele G.S.
TI  - Doing business in Europe
SN  - 9780857020857(pbk.)
AV  - HF 3497 S943d 2011
U1  - 330.94 23
PY  - 2011///
CY  - Los Angeles
PB  - Sage publications
KW  - Business enterprises
KW  - Europe
KW  - Case studies
KW  - Empresas comerciales
KW  - Europa
KW  - Empresas internacionales
KW  - Administración
KW  - Commerce
KW  - Handbooks, manuals, etc
KW  - Comercio
KW  - Manuales
N1  - Incluye referencias bibliográficas e índice; The European business game : the impact of six decades. --
Landmarks of European integration, or how history and politics shape the business environment. --
Enlargement and the theories of integration. --
Institutional players : how the rules and agendas of the European business environment are set. --
Business europeanization. --
The europeanization of a business environment. --
The europeanization of business management. --
Business activity functions in the European environment. --
European economics, finance and funding. --
Marketing in Europe. --
Lobbying the playing field. --
Competing internationally. --
Corporate case studies
ER  -