define your brand, imagine your future Clark, Dorie. creator text mau Boston, Mass Harvard Business Review Press 2013 2013 monographic eng

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226 pages ; 22 cm "Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. Reinventing You is a critical step on your road to success"-- Dorie Clark. Career development Success in business HF5381 C592 2013 650.1 BUS012000 9781422144138 (hardback) 2012034921 DLC 120911 20230410115645.0 128150 eng