Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington; Stephen Pettitt. 
 - 4. ed. 
 - Harlow [u.a.] :  Financial Times/Prentice Hall,  2006. 
 - XXXI, 1264 S. :  Ill., graph. Darst. 
<br/><br/><label>ISBN: </label>0273695592 9780273695592 
<br/><br/><label>Nat. Bib. No.: </label>013-46428 GBA-64611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketingtheorie / Theorie.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .B634 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8