Kotler, Philip,   1931- <br/><br/>
Chaotics :  the business of managing and marketing in the age of turbulence / 
Philip Kotler and John A. Caslione. 
 - 1st ed. 
 - New York :  American Management Association - AMACOM,  c2009. 
 - xiii, 206 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability. 
<br/><br/><label>ISBN: </label>9780814415214 0814415210 
<br/><br/><label>LCCN: </label>2009003055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Mercadeo<br/>Management.<br/>Administración<br/>Business cycles.<br/>Ciclos económicos 
<br/><br/><label>LC Class. No.: </label>HF 5415  / K87c 2009 
<br/><br/><label>Dewey Class. No.: </label>658