01704cam a2200421 a 4500 77464 BJBSDDR 20241022150601.0 ta 090209s2009 nyua b 001 0 eng 2009003055 9780814415214 0814415210 NZ1 12884815 (OCoLC)ocn276334364 (OCoLC)276334364 DLC DLC BTCTA YDXCP C#P BWX CDX VP@ DNF eng eng HF 5415 K87c 2009 658 Kotler, Philip, 1931- 21461 Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. 1st ed. New York : American Management Association - AMACOM, c2009. xiii, 206 pages : illustrations ; 24 cm. Includes bibliographical references and index. The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability. Marketing. Mercadeo 795 Management. Administración 165 Business cycles. Ciclos económicos 4745 Caslione, John A., 1953- 39047 Table of contents only http://www.loc.gov/catdir/toc/fy0906/2009003055.html lcc BK JCM 45507 45507 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415 K87c 2009 00000070455 2018-10-24 00:00:00 1 2018-10-24 BK