the business of managing and marketing in the age of turbulence Kotler, Philip 1931- creator Caslione, John A. 1953- text bibliography nyu New York American Management Association - AMACOM c2009 2009 1st ed. monographic eng

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xiii, 206 pages : illustrations ; 24 cm. The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability. Philip Kotler and John A. Caslione. Includes bibliographical references and index. Marketing Mercadeo Management Administración Business cycles Ciclos económicos HF 5415 K87c 2009 658 9780814415214 0814415210 2009003055 http://www.loc.gov/catdir/toc/fy0906/2009003055.html http://www.loc.gov/catdir/toc/fy0906/2009003055.html DLC 090209 20241022150601.0 77464 eng