TY  - BOOK
AU  - Kotler,Philip
AU  - Caslione,John A.
TI  - Chaotics: the business of managing and marketing in the age of turbulence 
SN  - 9780814415214
AV  - HF 5415 K87c 2009
U1  - 658 
PY  - 2009///
CY  - New York
PB  - American Management Association - AMACOM
KW  - Marketing
KW  - Mercadeo
KW  - Management
KW  - Administración
KW  - Business cycles
KW  - Ciclos económicos
N1  - Includes bibliographical references and index; The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability
UR  - http://www.loc.gov/catdir/toc/fy0906/2009003055.html
ER  -