01176cam a2200337 a 4500 116703 20230410115646.0 070206s2008 nju b 001 0 eng 14725603 acquire 2 shelf copies policy default lcc bk 2007005372 0132277425 (hardback : alk. paper) 9780132277426 (hardback : alk. paper) (OCoLC)ocm82368056 (OCoLC)82368056 DLC DLC BTCTA BAKER C#P YDXCP DLC HF5415 .M3365 2008 650.1 22 Mathews, Ryan. What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker. Upper Saddle River, N.J. : FT Press, c2008. xiii, 222 p. ; 24 cm. Includes bibliographical references (p. [189]-197) and index. Marketing. Storytelling Economic aspects. Corporate culture. Wacker, Watts. Table of contents only http://www.loc.gov/catdir/toc/ecip0710/2007005372.html JaaM 45509 45509 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 4 0 HF5415 .M3365 2008 00000109334 2018-10-24 00:00:00 2018-10-24 bk