Belz, Frank-Martin.
Sustainability marketing : a global perspective /
Frank Belz and Ken Peattie.
- Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009.
- xiv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
ISBN: 9780470519226 (pbk.)
LCCN: 2009005655
Subjects--Topical Terms: Marketing Sustainability.
LC Class. No.: HF5415 / B454s 2009
Dewey Class. No.: 658.8/02