00790pam a2200265 a 450000100070000000500170000700800410002403500030006503500120006801000170008002000150009704000180011205000230013008200140015310000210016724500650018825000120025326000640026530000430032950400680037265000150044065000270045570000200048270000220050210862020230410115646.0970513s1998    ohua     b    001 0 spa      a4962119  a   97017422   a0538870117  aDLCcDLCdDLC14aHF5415bL218m 199800a658.82211 aLamb, Charles W.10aMarketing /cCharles W. Lamb, Joseph H. Hair, Carl McDaniel.  a4th ed.  aCincinnati, Ohio :bInternational Thomson Editores,cc1998.  axxxviii, 691 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references (p. [653]-669) and indexes. 0aMarketing. 0aMarketingxManagement.1 aHair, Joseph F.1 aMcDaniel, Carl D.