02651cam a2200397 i 4500 45518 45518 BJBSDDR 20230410115646.0 ta 130725s2013 njua 001 0 eng d 9781118615843 1118615840 17826466 (OCoLC)ocn857524563 UKMGB eng UKMGB eng lccopycat HF 5415.125 S472d 2013 658.800285 23 Semmelroth, David Data driven marketing for dummies / by David Semmelroth. Hoboken, New Jersey : John Wiley & Sons, [2013] xiv, 291 pages : illustrations ; 23 cm. For dummies "For Dummies A Willey Brand." Includes index. Introduction -- Getting started with data driven marketing. Data driven marketing 101: it's all about the customer -- Communicating directly with your customers -- The forest for the trees: where is the customer in all that data? -- Using and managing your customer contact information -- Getting your message out: marketing campaign basics -- Digging deeper into your data: analytics. You're going to need a geek: introduction to analyzing data -- Birds of a feather buy together: segmenting your customers -- Getting the most from your transaction data -- The good, the bad, and the ugly: understanding customer profitability -- Putting your data to work. The tactical advantage: designing data driven marketing campaigns -- From the window to the counter: getting shoppers to buy -- Crafting your marketing message -- Using customer data online -- The feedback cycle: learning from experience. Learning curve: setting up a testing plan -- Getting to the bottom line: tracking and measuring your campaigns -- Putting your geek to work: analyzing campaign results -- Sharing customer data throughout your enterprise -- The part of tens. Ten (or so) ways to capture customer data -- Ten resources for information and assistance. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately measure the impact of marketing campaigns. This guide shows you how to use all the data at your disposal to improve future campaigns. Marketing Handbooks, manuals, etc. Mercadeo Procesamiento de datos 6808 Mercadeo 798 Manuales Big data 1639 Handbooks and manuals. fast (OCoLC)fst01423877 --for dummies 6653 lcc BK llh 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415.125 S472d 2013 00000121324 2018-10-24 00:00:00 1 2018-10-24 BK