Dunay, Paul. creator Krueger, Richard. text nju Hoboken, N.J Wiley c2010 2010 monographic eng

print

xvi, 294 p. : ill. ; 24 cm. Pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- Pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- Pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success - One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- Pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- Pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook. by Paul Dunay and Richard Krueger. Includes index. Internet marketing Internet advertising HF5415.1265 D897f 2010 658.8/72 9780470487624 (pbk.) : 0470487623 (pbk.) : 2009937279 NVC 091103 20230410115646.0 102550