Strategic marketing management / 
readings selected by Robert J. Dolan. 
 - Boston, Mass. :  Harvard Business School Publications,  c1991. 
 - xvi, 656 p. :  ill. ;  25 cm. 
 - Practice of management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875843107 
<br/><br/><label>LCCN: </label>91031903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRV<br/>Colección René Villarreal.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S894 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8