TY  - BOOK
AU  - Dolan,Robert J.
TI  - Strategic marketing management
SN  - 0875843107
AV  - HF5415.13 .S894 1991
U1  - 658.8 
PY  - 1991///
CY  - Boston, Mass.
PB  - Harvard Business School Publications
KW  - CRV
KW  - Colección René Villarreal
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -