Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer. 
 - 2nd ed. 
 - Chicago :  Irwin/McGraw-Hill,  c1997. 
 - xix, 460 p. ;  ill. ;  23 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256214395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Gestión de productos
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / L523p 1997 
<br/><br/><label>Dewey Class. No.: </label>658.5/6