00773pam a2200265 a 4500003000800000005001700008007000300025008004100028020001500069035001200084040001800096041000800114050002700122082001600149100002300165245006300188250001200251260004200263300003400305440003400339504005300373650002400426650002700450700003000477BJBSDDR20230410115646.0ta960620s1997    ilua     b    001 0 eng    a0256214395  a2107177  aDLCcDLCbspa  aspa14aHF 5415.15bL523p 199700a658.5/62201 aLehmann, Donald R.10aProduct management /cDonald R. Lehmann, Russell S. Winer.  a2nd ed.  aChicago :bIrwin/McGraw-Hill,cc1997.  axix, 460 p. ;bill. ;c23 cm.  aThe Irwin series in marketing  aIncludes bibliographical references and indexes. 0aProduct management. 0aGestión de productos1 aWiner, Russell S.,d1951-