00837pam a2200289 a 4500 45534 45534 BJBSDDR 20230410115646.0 ta 960620s1997 ilua b 001 0 eng 0256214395 2107177 DLC DLC spa spa HF 5415.15 L523p 1997 658.5/6 20 Lehmann, Donald R. Product management / Donald R. Lehmann, Russell S. Winer. 2nd ed. Chicago : Irwin/McGraw-Hill, c1997. xix, 460 p. ; ill. ; 23 cm. The Irwin series in marketing Includes bibliographical references and indexes. Product management. Gestión de productos 4826 Winer, Russell S., 4827 1951- lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415.15 L523p 1997 00000116697 2018-10-24 00:00:00 1 2018-10-24 BK