TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
SN  - 0256214395
AV  - HF 5415.15 L523p 1997
U1  - 658.5/6 20
PY  - 1997///
CY  - Chicago
PB  - Irwin/McGraw-Hill
KW  - Product management
KW  - GestiÃ³n de productos
N1  - Includes bibliographical references and indexes
ER  -