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  <titleInfo>
    <title>Digilogue</title>
    <subTitle>how to win the digital minds and analogue hearts of tomorrow's customers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Sorman-Nilsson, Anders.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Milton, Qld</placeTerm>
    </place>
    <publisher>Wiley</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxvi, 223 pages : illustrations ; 23 cm.</extent>
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  <abstract>Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.</abstract>
  <targetAudience authority="marctarget">adult</targetAudience>
  <note type="statement of responsibility">Anders Sorman-Nilsson.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Product management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Success in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Thought and thinking</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Digital communications</topic>
  </subject>
  <classification authority="lcc">HF5415.15 .S635 2013</classification>
  <classification authority="ddc" edition="23">658.827</classification>
  <identifier type="isbn">9781118641385 (paperback)</identifier>
  <identifier type="isbn">1118641388 (paperback)</identifier>
  <identifier type="isbn">9781118647936 (hardback)</identifier>
  <identifier type="isbn">1118647939 (hardback)</identifier>
  <identifier type="lccn">2012276202</identifier>
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    <recordIdentifier>116745</recordIdentifier>
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