Hyman, Michael R. (Michael Richard) creator Sierra, Jeremy J. text nju Hoboken, N.J Chichester Wiley John Wiley [distributor] c2010 2010 monographic eng

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xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.) Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens. by Michael R. Hyman and Jeremy J. Sierra. Includes index. Marketing research HF5415.2 H996m 2010 658.83 9780470520680 (pbk.) 047052068X (pbk.) 2010922048 UKM 100204 20230410115647.0 105011