TY  - BOOK
AU  - Hyman,Michael R.
AU  - Sierra,Jeremy J.
TI  - Marketing research kit for dummies
T2  - For dummies
SN  - 9780470520680 (pbk.)
AV  - HF5415.2 H996m  2010
U1  - 658.83 22
PY  - 2010///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Marketing research
N1  - Includes index; Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens
N2  - Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
ER  -