TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Gupta,Sunil
AU  - Steckel,Joel H.
TI  - Marketing research
SN  - 0321014162 (hardcover)
AV  - HF5415.2 L523m 1998
U1  - 658.8/3 21
PY  - 1998///
CY  - Reading, MA
PB  - Addison-Wesley
KW  - Marketing research
KW  - Marketing
KW  - gtt
KW  - Marktonderzoek
N1  - Includes bibliographical references and indexes
UR  - http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1523845&custom%5Fatt%5F2=simple%5Fviewer
ER  -