@book{45630,
	author = {Doyle, Michael Scott. and Fryer, T. Bruce.},
	title = {Exito comercial :},
	publisher = {Holt, Rinehart and Winston,},
	year = {c1997.},
	address = {Fort Worth :},
	edition = {2nd ed.},
	note = {Text in Spanish; preface in English.}
}