Doyle, Michael Scott.

Exito comercial : prácticas administrativas y contextos culturales / Michael Scott Doyle, T. Bruce Fryer, Ronald Cere. - 2nd ed. - Fort Worth : Holt, Rinehart and Winston, c1997. - xvi, 400 p. : ill. ; 24 cm.

Text in Spanish; preface in English.

Includes bibliographical reference (p. [353]-363) and index.

0030173183 9780030173189

96078056

GB97-17361


Business communication.
Spanish language--Business Spanish.
Spanish language--English.--Textbooks for foreign speakers
International business enterprises--Cross-cultural studies.
Business--Terminology.
Spaans.
Handel.
Taalgebruik.
Bedrijfsleven.

HF5718 / D754e 1997

808/.066651061