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  <titleInfo>
    <title>Exito comercial</title>
    <subTitle>prácticas administrativas y contextos culturales</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Doyle, Michael Scott.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Fryer, T. Bruce.</namePart>
  </name>
  <name type="personal">
    <namePart>Cere, Ronald.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">Fort Worth</placeTerm>
    </place>
    <publisher>Holt, Rinehart and Winston</publisher>
    <dateIssued>c1997</dateIssued>
    <dateIssued encoding="marc">1997</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 400 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Michael Scott Doyle, T. Bruce Fryer, Ronald Cere.</note>
  <note>Text in Spanish; preface in English.</note>
  <note>Includes bibliographical reference (p. [353]-363) and index.</note>
  <subject authority="lcsh">
    <topic>Business communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Spanish language</topic>
    <topic>Business Spanish</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Spanish language</topic>
    <topic>Textbooks for foreign speakers</topic>
    <topic>English</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
    <topic>Cross-cultural studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
    <topic>Terminology</topic>
  </subject>
  <subject authority="gtt">
    <topic>Spaans</topic>
  </subject>
  <subject authority="gtt">
    <topic>Handel</topic>
  </subject>
  <subject authority="gtt">
    <topic>Taalgebruik</topic>
  </subject>
  <subject authority="gtt">
    <topic>Bedrijfsleven</topic>
  </subject>
  <classification authority="lcc">HF5718 D754e 1997</classification>
  <classification authority="ddc" edition="21">808/.066651061</classification>
  <classification authority="bcl">18.31</classification>
  <identifier type="isbn">0030173183</identifier>
  <identifier type="isbn">9780030173189</identifier>
  <identifier type="lccn">96078056</identifier>
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    <recordCreationDate encoding="marc">970620</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410115649.0</recordChangeDate>
    <recordIdentifier>75161</recordIdentifier>
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