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  <titleInfo>
    <title>Perfect pitch</title>
    <subTitle>the art of selling ideas and winning new business</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Adweek (2003)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Steel, Jon</namePart>
    <namePart type="date">1980-</namePart>
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    <place>
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    <publisher>John Wiley &amp; Sons</publisher>
    <publisher>John Wiley [distributor]</publisher>
    <dateIssued>c2007</dateIssued>
    <dateIssued encoding="marc">2007</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xxv, 262 p. : ill. ; 24 cm.</extent>
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  <note type="statement of responsibility">Jon Steel.</note>
  <note>"An Adweek book."</note>
  <note>Includes bibliographical references (p. 249-252) and index.</note>
  <subject authority="lcsh">
    <topic>Business presentations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject>
    <topic>Presentaciones comerciales</topic>
  </subject>
  <subject>
    <topic>Presentación de negocios</topic>
  </subject>
  <subject>
    <topic>Ventas</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
  </subject>
  <classification authority="lcc">HF 5718.22 S813p 2007</classification>
  <classification authority="ddc" edition="22">658.85</classification>
  <identifier type="isbn">0471789763</identifier>
  <identifier type="isbn">9780471789765</identifier>
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