@book{45647,
	author = {Moriarty, Sandra E. and Mitchell, Nancy,},
	title = {Advertising & IMC :},
	publisher = {Prentice Hall,},
	year = {c2012.},
	address = {Boston :},
	edition = {9th ed.},
	note = {Rev. ed. of: Advertising : principles & practice. 8th ed.}
}