01306cam a22003254a 4500 118216 20230410115650.0 100607s2012 maua b 001 0 eng 16270161 acquire 1 shelf copies policy default claim1 2011-02-14 lcc bk 2010023721 9780132163644 (alk. paper) DLC DLC DLC HF5823 .W455 2012 659.1 22 Moriarty, Sandra E. (Sandra Ernst) Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 9th ed. Boston : Prentice Hall, c2012. xxviii, 657 p. : ill. (chiefly col.) ; 29 cm. Rev. ed. of: Advertising : principles & practice. 8th ed. Includes bibliographical references (p. 631-640) and index. Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication. Advertising. Mitchell, Nancy, 1950- Wells, William, 1926- Moriarty, Sandra E. (Sandra Ernst) Advertising. IMRO 45647 45647 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 3 0 HF5823 .W455 2012 00000111361 2018-10-24 00:00:00 2018-10-24 bk