TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
AU  - Moriarty,Sandra E.
TI  - Advertising & IMC: principles & practice 
SN  - 9780132163644 (alk. paper)
AV  - HF5823 .W455 2012
U1  - 659.1 22
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
N1  - Rev. ed. of: Advertising : principles & practice. 8th ed; Includes bibliographical references  (p. 631-640) and index; Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication
ER  -