Ciconte, Barbara L.

Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2009. - xxiii, 602 p. : ill., maps ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 557-562) and index.

Fundraising Basics: A Complete Guide Chapter 1: Ensuring the Future of Philanthropy¿An American Tradition¿Through Accountability and Ethical Fundraising Chapter 2: The Many Roles of Board, Staff, and Volunteers in Fundraising Chapter 3: Building a Professional Development Operation Chapter 4: Your Fundraising Database¿A Tool for Success Chapter 5: Developing and Evaluating Your Fundraising Plan Chapter 6: Building Relationships for Your Organization through Annual Giving Chapter 7: Using Direct Mail, Telemarketing and the Internet to Build a Donor Base Chapter 8: Prospect Research Chapter 9: The Use of Personal Solicitation in Major Gift Fundraising Chapter 10: Corporate Fundraising Chapter 11: Raising Money from Foundations Chapter 12: Special Events ¿ The Fun in Fundraising Chapter 13: Fundraising Communications ¿ Electronic and Print Chapter 14: Capital Campaigns Chapter 15: The Basics of Planned Giving Chapter 16: Association Foundation Fundraising Chapter 17: Fundraising with Chapters or Affiliates Chapter 18: Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs Chapter 19: Fundraising as a Career Appendix A: Compliance with Fundraising Laws and Regulations Third Edition

9780763746667 (pbk.) 0763746665 (pbk.)

2008022736


Fund raising.
Aptitud creadora en los negocios.
Administración de empresas.
Empresas--Finanzas.
Valoración de empresas.
20150300.

HG 177 / C568f 2009

658.15224