TY  - BOOK
AU  - Ciconte,Barbara L.
AU  - Jacob,Jeanne Gerda
TI  - Fundraising basics: a complete guide 
SN  - 9780763746667 (pbk.)
AV  - HG 177 C568f 2009
U1  - 658.15224 
PY  - 2009///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Fund raising
KW  - Aptitud creadora en los negocios
KW  - Administración de empresas
KW  - Empresas
KW  - Finanzas
KW  - Valoración de empresas
KW  - 20150300
N1  - Includes bibliographical references (p. 557-562) and index
N2  - Fundraising Basics: A Complete Guide  Chapter 1: Ensuring the Future of Philanthropy¿An American Tradition¿Through Accountability and Ethical Fundraising  Chapter 2: The Many Roles of Board, Staff, and Volunteers in Fundraising  Chapter 3: Building a Professional Development Operation  Chapter 4: Your Fundraising Database¿A Tool for Success  Chapter 5: Developing and Evaluating Your Fundraising Plan  Chapter 6: Building Relationships for Your Organization through Annual Giving  Chapter 7: Using Direct Mail, Telemarketing and the Internet to Build a Donor Base  Chapter 8: Prospect Research  Chapter 9: The Use of Personal Solicitation in Major Gift Fundraising  Chapter 10: Corporate Fundraising  Chapter 11: Raising Money from Foundations  Chapter 12: Special Events ¿ The Fun in Fundraising  Chapter 13: Fundraising Communications ¿ Electronic and Print  Chapter 14: Capital Campaigns  Chapter 15: The Basics of Planned Giving  Chapter 16: Association Foundation Fundraising  Chapter 17: Fundraising with Chapters or Affiliates  Chapter 18: Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs  Chapter 19: Fundraising as a Career  Appendix A: Compliance with Fundraising Laws and Regulations  Third Edition
UR  - http://www.loc.gov/catdir/toc/ecip0819/2008022736.html
ER  -