Gilchrist, Karen. <br/><br/>
Promoting your cause :  a guide for fundraisers and campaigners / 
Karen Gilchrist. 
 - London :  Directory of Social Change,  2002. 
 - iv, 112 p. ;  24 cm. 
 - "How to" guide .
<br/><br/> What promotional techniques can help?, 5. -- Your identity, 8. -- Printed material, 24. -- Websites, 40. -- Video and audio, 48. -- Using the media, 56. -- Open days, roadshows, balls, conferences and exhibitions, 76. -- Making a presentation, 85. -- Merchandise, 96. -- Creative packages, 101. -- Finishing touches, 105. -- Finding out how you are doing, 107 
<br/><br/><label>ISBN: </label>1900360950 9781900360951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising.<br/>Associations, institutions, etc.--Marketing.
<br/><br/><label>LC Class. No.: </label>HG 177  / G467p 2002 
<br/><br/><label>Dewey Class. No.: </label>361.763068