01114cam a2200253   4500001000500000005001700005008004100022035000300063035002300066020001500089020001800104035002000122050002300142082001500165100002200180245008800202260004900290300002500339440001900364520036400383650001800747650004900765710004600814238720230410115653.0060907n2002    enk                 eng      a(OCoLC)ocm51985942  a1900360950  a9781900360951  a(OCoLC)5198594214aHG 177bG467p 200200a361.7630681 aGilchrist, Karen.10aPromoting your cause :ba guide for fundraisers and campaigners /cKaren Gilchrist.  aLondon :bDirectory of Social Change,c2002.  aiv, 112 p. ;c24 cm. 0a"How to" guide  aWhat promotional techniques can help?, 5. -- Your identity, 8. -- Printed material, 24. -- Websites, 40. -- Video and audio, 48. -- Using the media, 56. -- Open days, roadshows, balls, conferences and exhibitions, 76. -- Making a presentation, 85. -- Merchandise, 96. -- Creative packages, 101. -- Finishing touches, 105. -- Finding out how you are doing, 107 0aFund raising. 0aAssociations, institutions, etc.xMarketing.2 aDirectory of Social Change (Organization)