01434cam a2200397 a 4500 128162 20230410115753.0 120112s2012 nyu b 000 0 eng 17117371 2011053242 9780312552299 (hardcover) DLC DLC DLC Eng pcc HM 1176 C891r 2012 302/.13 Crano, William D., 1942- The rules of influence : winning when you're in the minority / William D. Crano. 1st ed. New York : St. Martin's Press, 2012. 279 p. ; 25 cm. Includes bibliographical references. Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence. Social influence. Influence (Psychology) Social groups Psychological aspects. Minorities. Majorities. Influencia social. Psicología social. Grupos sociales Aspectos psicológicos. Dinámica de grupos. Minorías. lcc bk dvf 47663 47663 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HM 1176 C891r 2012 00000121708 2018-10-24 00:00:00 1 2018-10-24 bk