The rules of influence winning when you're in the minority Crano, William D. 1942- creator text bibliography nyu New York St. Martin's Press 2012 1st ed. monographic eng Eng
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279 p. ; 25 cm. Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence. William D. Crano. Includes bibliographical references. Social influence Influence (Psychology) Social groups Psychological aspects Minorities Majorities Influencia social Psicología social Grupos sociales Aspectos psicológicos Dinámica de grupos Minorías HM 1176 C891r 2012 302/.13 9780312552299 (hardcover) 2011053242 DLC 120112 20230410115753.0 128162