Luntz, Frank I.

What Americans really want.. really : the truth about our hopes, dreams, and fears / Frank I. Luntz. - New York : Hyperion, 2009. - xxxiv, 302 p. ; 24 cm.

Includes bibliographical references (p. 291-293) and index.

I can see clearly now: What Amerians really want in their daily lives--- Don't stop until you get enough: The five things that matter most--- I can't get no satisfaction: The Jobs americans really want--- The buck stops here: What we really want from govement--- God help us: What we really want from religion--- Living at the speed of life: The 2020 generation--- Hope i die before i get old: What we really want out of retirement.

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

9781401322816 (alk. paper) 1401322816 (alk. paper)

2009023228

GBA991242 bnb

015371527 Uk


Social psychology--United States.
Consumption (Economics)--United States.
Public opinion--United States.
National characteristics, American.

HM 1206 / L964w 2009

306.30973/090511