Fitch, Bradford. <br/><br/>
Media relations handbook :  for government, associations, nonprofits, and elected officials / 
 Media relations handbook for government, associations, nonprofits, and elected officials 
Bradford Fitch ; Jack Holt, editor. 
 - 2nd edition. 
 - xxiv, 305 p. ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>First steps --  Tools of the craft --  Developing a message and communications plan --  Interacting with reporters --  Overview of the media : print, radio, TV and the Internet ---Online communication --  Dealing with the principal --  Interview preparation --  Internal issues : experts, policy, numbers, leaks, lawyers, and language --  How to interact with congressional campaign operations --  Communication in a federal agency --  Crisis communication in public affairs --  Honest spin : the ethics of public relations. 
<br/><br/><label>ISBN: </label>9781587331671 (softcover) 9781587331718 (hardbound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Handbooks, manuals, etc.<br/>Public relations--United States--Handbooks, manuals, etc.<br/>Publicity--Management--Handbooks, manuals, etc.<br/>Publicity--Management--United States--Handbooks, manuals, etc.<br/>Public relations and politics--United States--Handbooks, manuals, etc.<br/>Relaciones públicas--Manuales <br/>Publicidad--Manuales <br/>Relaciones públicas y politica --Estados Unidos--Manuales
<br/><br/><label>LC Class. No.: </label>HM 1221  / F544m 2012 
<br/><br/><label>Dewey Class. No.: </label>659.2