01976cam a2200373 i 4500 47676 47676 BJBSDDR 20230410115754.0 ta 130611s2012 vau bf 001 0 eng 9781587331671 (softcover) 9781587331718 (hardbound) spa BJBSDDR eng HM 1221 F544m 2012 659.2 Fitch, Bradford. Media relations handbook : for government, associations, nonprofits, and elected officials / Bradford Fitch ; Jack Holt, editor. Media relations handbook for government, associations, nonprofits, and elected officials 2nd edition. Alexandria, VA : TheCapitol.Net, [2012] xxiv, 305 p. ; 26 cm Includes bibliographical references and index. First steps -- Tools of the craft -- Developing a message and communications plan -- Interacting with reporters -- Overview of the media : print, radio, TV and the Internet ---Online communication -- Dealing with the principal -- Interview preparation -- Internal issues : experts, policy, numbers, leaks, lawyers, and language -- How to interact with congressional campaign operations -- Communication in a federal agency -- Crisis communication in public affairs -- Honest spin : the ethics of public relations. Public relations Handbooks, manuals, etc. Public relations United States Handbooks, manuals, etc. Publicity Management Handbooks, manuals, etc. Publicity United States Management Handbooks, manuals, etc. Public relations and politics United States Handbooks, manuals, etc. Relaciones públicas Manuales 1609 Publicidad Manuales 1610 Relaciones públicas y politica Estados Unidos Manuales 1611 1608 Jack Holt lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HM 1221 F544m 2012 00000120301 2018-10-24 00:00:00 1 2018-10-24 BK