for government, associations, nonprofits, and elected officials Fitch, Bradford. creator Jack Holt text bibliography vau 2012 2nd edition. monographic eng

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xxiv, 305 p. ; 26 cm First steps -- Tools of the craft -- Developing a message and communications plan -- Interacting with reporters -- Overview of the media : print, radio, TV and the Internet ---Online communication -- Dealing with the principal -- Interview preparation -- Internal issues : experts, policy, numbers, leaks, lawyers, and language -- How to interact with congressional campaign operations -- Communication in a federal agency -- Crisis communication in public affairs -- Honest spin : the ethics of public relations. Bradford Fitch ; Jack Holt, editor. Includes bibliographical references and index. Public relations Handbooks, manuals, etc Public relations United States Handbooks, manuals, etc Publicity Management Handbooks, manuals, etc Publicity United States Management Handbooks, manuals, etc Public relations and politics United States Handbooks, manuals, etc Relaciones públicas Manuales Publicidad Manuales Relaciones públicas y politica Estados Unidos Manuales HM 1221 F544m 2012 659.2 9781587331671 (softcover) 9781587331718 (hardbound) 130611 20230410115754.0 spa