TY  - BOOK
AU  - Fitch,Bradford
AU  - Jack Holt
TI  - Media relations handbook: for government, associations, nonprofits, and elected officials 
SN  - 9781587331671 (softcover)
AV  - HM 1221 F544m 2012
U1  - 659.2 
PY  - 2012///]
CY  - Alexandria, VA
PB  - TheCapitol.Net
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - United States
KW  - Publicity
KW  - Management
KW  - Public relations and politics
KW  - Relaciones públicas
KW  - Manuales
KW  - Publicidad
KW  - Relaciones públicas y politica
KW  - Estados Unidos
N1  - Includes bibliographical references and index; First steps --  Tools of the craft --  Developing a message and communications plan --  Interacting with reporters --  Overview of the media : print, radio, TV and the Internet ---Online communication --  Dealing with the principal --  Interview preparation --  Internal issues : experts, policy, numbers, leaks, lawyers, and language --  How to interact with congressional campaign operations --  Communication in a federal agency --  Crisis communication in public affairs --  Honest spin : the ethics of public relations
ER  -