Austin, Erica Weintraub. <br/><br/>
Strategic public relations management :  planning and managing effective communication programs / 
Erica Weintraub Austin, Bruce E. Pinkleton. 
 - 2a ed. 
 - Mahwah, N.J. :  L. Erlbaum Associates, Inc.,  2006. 
 - xv, 411 p. :  ill. ;  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 389-399) and index. 
<br/><br/><label>ISBN: </label>0805853804 (clothbound : alk. paper) 0805853812 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2006002669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--Management.
<br/><br/><label>LC Class. No.: </label>HM 263  / A935s 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2