TY  - BOOK
AU  - Austin,Erica Weintraub
AU  - Pinkleton,Bruce E.
TI  - Strategic public relations management: planning and managing effective communication programs 
SN  - 0805853804 (clothbound : alk. paper)
AV  - HM 263 A935s 2006
U1  - 659.2 22
PY  - 2006///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates, Inc.
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. 389-399) and index
UR  - http://www.loc.gov/catdir/toc/ecip067/2006002669.html
UR  - http://www.loc.gov/catdir/enhancements/fy0662/2006002669-d.html
ER  -