Berger, Bruce K.

Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. - Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006. - xiii, 276 p. ; 24 cm. - LEA's communication series .

Includes bibliographical references and index.

0805852921 (alk. paper) 080585293X (pbk. : alk. paper)

2005049943


Public relations.
Power (Social sciences)

HM 263 / B496g 2006

659.2