Berger, Bruce K. Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. - Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006. - xiii, 276 p. ; 24 cm. - LEA's communication series . Includes bibliographical references and index. ISBN: 0805852921 (alk. paper) 080585293X (pbk. : alk. paper) LCCN: 2005049943 Subjects--Topical Terms: Public relations.Power (Social sciences) LC Class. No.: HM 263 / B496g 2006 Dewey Class. No.: 659.2