TY  - BOOK
AU  - Berger,Bruce K.
AU  - Reber,Bryan H.
TI  - Gaining influence in public relations: the role of resistance in practice 
SN  - 0805852921 (alk. paper)
AV  - HM 263 B496g 2006
U1  - 659.2 22
PY  - 2006///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Publishers
KW  - Public relations
KW  - Power (Social sciences)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2005049943-t.html
ER  -