Guth, David.

Public relations : a values-driven approach / David W. Guth, Charles Marsh. - 4th ed. - Boston : Pearson/Allyn and Bacon, c2009. - xxvii, 580 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780205569458 (pbk.) 0205569455 (pbk.)

2007039695


Public relations.
Relaciones públicas.
Public relations--Moral and ethical aspects.
Public relations--Case studies.

HM 263 / G984p 2009

659.2