02097cam a2200421Ma 450000100060000000300080000600500170001400700030003100800410003401000170007502000230009202000260011502000220014102000180016303500240018103500210020504000300022604100080025605000220026408200130028610000190029924500730031825000160039126000430040730000490045050400330049950503200053252004830085265000160133565000280135165000160137965000290139565000150142465000320143970000240147185600910149585600890158676906BJBSDDR20240207155453.0ta050809s2006 caua b 001 0 eng d a 2005023032 a1412908973 (cloth) a9781412908979 (cloth) a1412908981 (pbk.) a9781412908986 a(OCoLC)ocn172964083 a(OCoLC)172964083 aLVBbfrecLVBdBAKERdZWZ aeng14aHM 263bJ87p 200600a303.3/751 aJowett, Garth.10aPropaganda and persuasion /cGarth S. Jowett and Victoria O'Donnell. a4th edition aThousand Oaks, Calif. :bSage,cc2006. axxii, 422 pages : billustrations ; c23 cm. aBibliography: pages 369-391.0 aWhat is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examine -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society. aPropaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. 0aPropaganda. 0aPersuasion (Psychology) 6aPropagande. 6aPersuasion (Psychologie) 4aPropaganda 4aPersuasión (Psicología)1 aO'Donnell, Victoria413Table des matiáeresuhttp://www.loc.gov/catdir/enhancements/fy0657/2005023032-t.html423Resume de l'editeuruhttp://www.loc.gov/catdir/enhancements/fy0657/2005023032-d.html