02839cam a2200385 a 4500 117515 20230410115807.0 970331s2001 nyua b 001 0 eng 9780805074031 0805074031 0716728621 (alk. paper) DLC DLC DLC HM 263 P912a 2001 303.375 Pratkanis, Anthony R. Age of propaganda : the everyday use and abuse of persuasion / Anthony R. Pratkanis and Elliot Aronson. New York : Holt Paperbacks, 2001. xv, 416 p. : ill. ; 24 cm. "Primero publicado en tapa dura en 1992 por WH Freeman and Company. Primera Owl Books edición 2002" Includes bibliographical references (p. [357]-397) and index. Our age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children. Propaganda. Persuasion (Psychology) Public opinion. Advertising. Television in propaganda. Primera Jornada de Catalogacion. Persuasión (Psicología) Propaganda. Protección del consumidor. Psicología social. Publicidad. Aronson, Elliot. lcc bk 48109 48109 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HM 263 P912a 2001 00000028010 2018-10-24 00:00:00 1 2018-10-24 bk